Trade crypto,
the smart way

Diversify your crypto investing with our curated portfolios, manage exchange accounts, and automate your DCA orders - all from one place.

Trending portfolios

Crypto Index
The Top 30 cryptos by market-cap
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DeFi Index
Tokens breaking ground in DeFi
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Risk Index
Top 20 cryptos, with larger allocations
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Build Your Own
Select custom assets and allocations
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Stake your assets in DeFi
Generate extra yield by staking your share of a fund in DeFi protocols.
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Earn extra income
Share "Build Your Own" funds with friends to get a % of their returns.
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Auto-invest concierge
Want us to handle your investment? We've got your back.
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Email and social login
Access your dashboard using an email, social account, or crypto wallet.
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Real-time support
Got a problem? We got a solution. Just give us a shout, whenever.
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Investment notifications
Receive updates on new deposits, withdrawals, and balance changes.

Invest using cash or crypto

Crypto
Got some crypto? Send it to a fund Vault address to get started.
ACH & Debit/Credit cards
Use your bank account or cards for seamless investing.
Apple & Google Pay
On the go and want to invest? Use your favorite provider to deposit.
Coinbase
Connect your Coinbase account for automatic deposits, trades, and withdrawals.

Withdraw any asset to any wallet

24/7 withdrawals. No lock-up periods or fees. Cash out your investments to any crypto asset we support. Just give us a wallet address and we'll send it.

Our goal is to grow crypto by $100 billion by 2030

Help us reach our goal
Security

Built for long-term safety

Our methodical approach to security ensures your crypto sleeps well at night.
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True privacy

Invest with just your wallet, nothing else.
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Asset protection

Your funds can't be touched unless you authorize it.
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Hijack-proof

All funds and tokens are managed by Safe MPC wallets.

Extra Benefits

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Live balances
Track your portfolio in real-time.
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Real-time support
Live chat with our team from anywhere.
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Notifications
Get updates on your account and transactions.
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Withdraw anytime
Move funds when and how you want.
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Auto-invest
Setup recurring trades or have us do it for you.
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Verify On-chain
View all transactions on the blockchain.
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Dark/Light mode
Upgrade your experience in style.
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14+ Langauges
Change languages with just a single click.
trust & transparency

See-through Transparency

Material Icons are available in five styles. The icons are based on the core Material Design principles and metrics.

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Proof of Reserves

View fund asset balances at any time and verify things are running smoothly.

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Open Source

Inspect each line of code, what it does, why it’s important, and 3rd party security audits.

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Public Accounting

Check out our crypto wallets, what’s in them, and how we use them at all times.

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Team Doxing

Read up on team members, their history, what makes them special, and why we hired them.

Product Roadmap

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2023
November

Launch Normal with 5 exchanges

Trade crypto the smart way with cutting edge diversification and automation with support for Coinbase, Binance, Binance US, OKX, and Bybit.
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2023
December

Custom portfolios and DCA strategies

Build your own portfolios for custom investing and passive income along with set it and forget it advanced dollar cost averaging tools.
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2o24
March

More exchanges and setup automation

Expand Normal support to over 15 exchanges worldwide with proprietary account setup automation in seconds.
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2024
april

Seamless DeFi passive income for all

A no nonsense, easy to use interface for everyone to earn 3-7% interest using crypto staking and DeFi strategies.
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2024
June

Migration to on-chain ETFs and indexes

After raising our seed round, it's time to focus on our long term goal of fully on-chain diversification tools.