Normal Logo
Normal Team Golfing Picture
Normal connect and trade with exchanges screenshot

about us

$180k

Invested

Into our hand-crafted crypto indexes and those made by our community

100+

Investors

Have used Normal to increase their returns with our crypto indexes

$4k+

Saved on fees

That's now extra crypto in our investors' pockets

4.3/5

Trustpilot rating

From the dozens of reviews we've received from happy investors

Let's make crypto normal.

Our financial system has failed us. Not just once, or even twice, but more like dozens of times.

We believe crypto is the answer and our mission is to help investors easily understand and access the many benefits crypto provides.

As Bitcoin and Ethereum ETFs are approved and institutional money finally flows into crypto, there are a few things we want to protect like true asset ownership and privacy.

We're striving to build fully on-chain crypto indexes so you can safely and reliably experience the benefits of a diversified crypto investment without sacrificing your privacy or ability to use that crypto amongst the broader DeFi ecosystem.

Help us accomplish this mission and protect crypto by choosing Normal for your investing, joining our community, or simply giving us a thumbs up on social media.

With ❤️ from Team Normal

Our team

Joshua Blew

Founder & CEO
Joshua Blew, Founder & CEO, profile picture

Joshua has over 7 years of coding experience and was employee #2 at Finotta. He's been investing in crypto for 5+ years and holds a BS in Computer Science from DePaul.

Justin Benjamin

Head of Strategy
Justin Benjamin, Head of Strategy, profile picture

Justin formerly designed products at Bitcoin of America and CoinFlip, has invested in crypto for 7+ years, and holds a BS in Learning & Organizational Change from Northwestern.

Jake Penzato

Business Development Lead
Jake Penzato, Business Development Lead, profile picture

Jake has 3 years of crypto investing experience and holds a BS in Marketing from Aurora University.

John Reyes

Intern

John is an aspiring crypto investor, social media content producer, and incoming freshman at DePaul University.

Zeal

Chief Doge

Zeal is our team mascot and crypto connoisseur. He keeps us on our toes and reviews our personal crypto investments.

OUr history

2021

Normal was founded in December by Joshua Blew with the original idea to create a zero-fee trading platform.

2022

We attended Antler in June, raised $323K in October, and launched our zero-fee crypto trading platform in December.

2023-24

Due to the FTX collapse, we were forced to pivot our product. Since then, we've been building crypto indexes to simplify investing.

connect with us

our team

Interested in joining the team?

Smiling thumbs up emoji icon
Normal Logo

Join our community

Learn how to invest in crypto and get the latest updates on Normal, opportunities, and more.

Check out open positions and subscribe for updates.

Upgrade your crypto investing with 125+ others

Joseph Lalley
Victor Acevedo
Andrew Negangard
Profile picture of woman
Devin Kopp
Alex Joubran
Smiling portrait female
Male profile picture
about us

crypto's never been easier

Get started, it's free
Avalanche Logo
Dogecoin Logo
Ethereum Logo
Aave Logo
Bitcoin Logo
USDC Logo
Filecoin Logo
Solana Logo