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about us



Into our hand-crafted crypto indexes and those made by our community



Have used Normal to increase their returns with our crypto indexes


Saved on fees

That's now extra crypto in our investors' pockets


Trustpilot rating

From the dozens of reviews we've received from happy investors

Let's make crypto normal.

Our financial system has failed us. Not just once, or even twice, but more like dozens of times.

We believe crypto is the answer and our mission is to help investors easily understand and access the many benefits crypto provides.

As Bitcoin and Ethereum ETFs are approved and institutional money finally flows into crypto, there are a few things we want to protect like true asset ownership and privacy.

We're striving to build fully on-chain crypto indexes so you can safely and reliably experience the benefits of a diversified crypto investment without sacrificing your privacy or ability to use that crypto amongst the broader DeFi ecosystem.

Help us accomplish this mission and protect crypto by choosing Normal for your investing, joining our community, or simply giving us a thumbs up on social media.

With ❤️ from Team Normal

Our team

Joshua Blew

Founder & CEO
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Joshua has over 7 years of coding experience and was employee #2 at Finotta. He's been investing in crypto for 5+ years and holds a BS in Computer Science from DePaul.

Justin Benjamin

Head of Strategy
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Justin formerly designed products at Bitcoin of America and CoinFlip, has invested in crypto for 7+ years, and holds a BS in Learning & Organizational Change from Northwestern.

Jake Penzato

Business Development Lead
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Jake has 3 years of crypto investing experience and holds a BS in Marketing from Aurora University.

John Reyes


John is an aspiring crypto investor, social media content producer, and incoming freshman at DePaul University.


Chief Doge

Zeal is our team mascot and crypto connoisseur. He keeps us on our toes and reviews our personal crypto investments.

OUr history


Normal was founded in December by Joshua Blew with the original idea to create a zero-fee trading platform.


We attended Antler in June, raised $323K in October, and launched our zero-fee crypto trading platform in December.


Due to the FTX collapse, we were forced to pivot our product. Since then, we've been building crypto indexes to simplify investing.

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our team

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about us

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