Mission & Purpose
At Normal, our mission is to make crypto normal—giving everyone friction‑free exposure to the entire digital‑asset ecosystem. We build fully on‑chain index tokens and synthetic assets so you can diversify, swap, lend, and earn across the top 200 cryptocurrencies directly from your favorite DEX—no bridges, no centralized exchanges, no hidden fees.
Core Values
Our five guiding principles keep us focused on making crypto transparent, secure, and genuinely useful. They inform every roadmap decision, code review, and community vote.
Keep Crypto Human
Remove complexity, speak plainly, design for real people.
Security First
Audited contracts, battle‑tested code, and 24/7 monitoring.
Permissionless Innovation
Build composable primitives that anyone can extend.
Community Ownership
NORM token holders create and vote on proposals.
Data > Hype
Let on‑chain metrics guide every product decision.
Our Vision
We see a future where self‑custody and sophisticated portfolio strategies live together. By 2030, we aim to:
1‑Click diversification in any chain‑agnostic wallet—gas‑abstracted mint & redeem.
Sub‑second swaps & deep liquidity across all Normal indexes and synthetic assets.
100 % community governance on upgrades, fees, and new product launches through NORM votes.
Moments That Matter ❤
We believe great work starts with great relationships. From impromptu coffee runs to cross-team hackathons and weekend hikes, these snapshots capture the energy, laughter, and collaboration that fuel our day-to-day.
Customer testimonials
"Whether you’re new to crypto or a long standing investor I would highly recommend checking out Normal Finance. Through Normal’s investment indexes, you have the opportunity to invest in many components within the market, as well as still zeroing in on individual crypto’s should choose that direction."
Dr. McGuire
Doctor of Education (Ed. D.)
"In crypto, you're not just investing in tokens; you're investing in a team. The Normal team’s drive and positive energy are truly building something special that’s inclusive to everyone."
Raphael Fortin
Co-founder at Lumen Loop
"Hito Wallet, crypto friendly hardware, looks forward to storing Normal Crypto Index tokens."
Mikhail Kirillov
Founder of Hito Wallet
"Normal Crypto Indexes make financial freedom easy for my family."
Richie Lewis
Professional Fighter and World Champion Wrestler
"Normal has the best team and makes crypto investing simpler, smarter, and exactly how it should be."
Zahid Valencia
Professional USA Wrestler
"Normal makes crypto investing automated and customizable, perfect for users to diversify."
Roshan Vadassery
Founder of Permissionaless.net and Crypto Influencer
"Shoutout to Normal Crypto Indexes! Excited for the new protocol and token!"
Lor Albrighi
Founder of SPIN.FASHION
"The Normal Team is legendary and their vision is clear with Normal Crypto Indexes."
Shabbir Khan
Crypto pioneer & investor
"Normal has made transitioning from traditional finance to DeFi effortless by streamlining the entire investing process. It serves as the perfect bridge connecting the old world with the new."
Clair Gamoke
Head of Community at Bitcoin OS
"I believe in the Normal Team and their mission of crypto indexes. I look forward to supporting them!"
Nima Beheshtian
Head of Business at Luganodes
"The Normal team is beast and their product is awesome! I aspire to be Normal!"
Srijeth Padmesh
Growth at Reclaim Protocol
"Normal saves me time and money - all while being as easy to use as my traditional banking apps."
Devin Kopp
Co-founder @ Rodeo Money
"Instead of picking out each coin, Normal allows you to invest in the whole market at once. Normal makes it a no brainer."
Jake Penzato
Student at Aurora University
"Normal is a platform that simplifies investing into crypto. The platform is very clean and easy to use."
Victor Acevedo
An OG normie
Trusted by thousands
Normal powers the largest catalogue of synthetic crypto and real-world assets, with thousands of dollars in weekly volume across 100+ assets and index funds.
All time volume
$340K
All time swappers
2,000+
All time LP fees
Soon
+24H volume
Soon
